Web 2.0 real estate marketing is one of the newer forms of internet advertising for real estate. However, it is surprising that many real estate agencies and companies still tend to use the more archaic methods of advertising which are not nearly as effective.
With economic recession as it is right now, it is essential that companies start to wake up to the new opportunities that are out there. They're not even particularly difficult to find an marketing on the internet has long been one of the most effective forms of advertising for any sort of business.
Web 2.0 real estate marketing is all about social networking on the Internet. If you are familiar with social networking already, then you know that this means advertising with sites such as FaceBook, YouTube, Twitter and Digg and much more. Social networking in itself is a major business on the Internet and a lot of people make a great deal of money out of it by advertising and selling advertisements.
You also have a very large audience since tens of millions of people around the world use social networking. In fact, many people who use the Internet a regular basis use it almost only for social networking and it is only growing in popularity making it an extremely important advertising tool to get into.
What's more, this form of web 2.0 real estate marketing is also free. Many real estate agencies who have tried it out have reported extremely good results, getting dozens of calls per day after spending absolutely no money on advertising. However, it is not all easy to get into and does require a certain amount of time investment and patience.
Social networking is basically an opportunity to express yourself. If you use video sharing sites such as YouTube, for example, this is one of the most effective things have all. You can create a short video in which you can introduce your company and what you offer, make it interesting and you can be sure that you will get some good results pretty quickly.
Another thing which is extremely effective and also growing in popularity is blogging. If you start up a few blogs to market your business, then you can regularly updating the small articles that will be of interest to your targeted audience. At the bottom of every article, you can have an array of buttons which point to the social networking sites so people can easily show your stories if they are interested. Again, this web 2.0 real estate marketing is all free.