When it comes to being successful in a business one of the most important things you need to work on is exposure because after all, even if you have the best offers in the world you won't sell anything unless people know about it. There are various ways for people to increase their exposure, including buying billboard signs, making television and radio commercials. However, the problem with these traditional methods is that they cost quite a lot of money, something only the bigger companies can afford. Fortunately though, there are various other ways to advertise yourself, and one of the better ones is real estate marketing with YouTube.
Why real estate marketing with YouTube? Well, to start things off it should be noted that every single day YouTube receives more than two billion views in total; in a month, YouTube receives more than 60 billion visits, which is roughly eight times the Earth's population (needless to say those aren't unique visits). In addition, the average person dedicates at least fifteen minutes of his or her day to browse YouTube, and every minute more than 24 hours of video are being uploaded. All in all, YouTube has become the most popular search engine on the internet, right behind Google, who actually owns YouTube.
Of course, you can't just slap a video together in a couple of minutes and call it a day. Just like any other type of marketing, video marketing is an art which needs to be done right if you hope to attract thousands of viewers per day and actually get them interested in what you have to offer. To start things off, let's look at how the video itself should be.
What makes a good real estate marketing video? Well, for starters you will need to decide whether you will simply display property you have to sell or narrate along with it. You should only choose the latter option if you are confident that you can get a good script which will make you come across as someone who is simply presenting a piece of property instead of selling anything. You don't want to talk too much because after all, the images are going to show the viewer all they need. If you are using pictures, make sure you are not just showing empty rooms; they need to look lived in, complete with furniture and various accessories so the viewers can imagine themselves in that home more easily.
In the end, the video needs to tickle their curiosity and get them to give the offer a close inspection. Also, make sure to keep the video as short as possible because as was expected, various sources such as Wistia confirm that the shorter a video is, the more engaging it is for the viewer and the more they are likely to sit through it.
Now that that's over with, let's have a look at some of the more technical details of real estate marketing with YouTube. As you know, YouTube comes up quite often as a result when someone does a Google search and if you want your video to gain traffic that way you will need to properly optimize it. First of all, make sure that the main keyword you are using appears in the title of your video. Second, place the keyword in your description, perhaps even starting it with a URL directing to your website. Put the keyword in the video tags section. You should even consider putting the keyword in the audio of your video if you can seeing as how YouTube transcribes videos now. Finally, make sure that the name of your file includes the keywords.
The last step you should take for your YouTube real estate marketing campaign is to ping the video's URL to the search engines. There are various websites which allow you to ping a link to search engines, and if you don't want to ping to every website manually there are programs which do it for you.
Once you are done optimizing your real estate video all you will need to do is simply sit back, relax and wait as the video pays its dividend. It is very possible that in the first few days you won't get much traffic, but after that is should definitely pick up. If chances are that you didn't choose keywords which were popular enough. If the traffic is coming but nobody is clicking on your links, then it is very possible that you will need to go back to the drawing board for the video itself.