A Look at the Most Effective Marketing ToolsWhen it comes to being a real estate agent perhaps the most important skill you need to have is advertising yourself. Chances are that the money you are going to earn will be largely based on your performance, and if you can't attract any clients to your offers, then chances are that you'll need to look for a new line of work as soon as possible. The good thing is that in this day and age we have more real estate marketing tools available to us than ever before, and so here is a look at some of the more popular options marketers are making use of today.
Social Networks
While social networks certainly aren't an extremely recent phenomenon, their popularity has exploded over the past years with Facebook and Twitter becoming some of the most used sites on the entire planet. These networks are perfect to advertise your offers and generate leads as information can travel faster than what pretty much anyone has ever seen before. Naturally, you can't just keep on spamming your offers there and you will have to build a certain relationship with your potential clients, but if you play your cards right in the end you will end up with hundreds of people who are actually interested in the kind of service you have to offer them, attentively waiting for any updates that you make.
The best part about it all is that social networks are free to use and subscribe to, meaning these real estate marketing tools are only going to cost you in terms of time and effort, which is precisely what an agent who has just gotten into business needs.
Video Marketing
At the moment YouTube is the second most popular search engine on the planet, with the first one being Google... and they actually own YouTube. More than 2 billion people visit YouTube every day making it the perfect ground for a video marketing campaign. At first, you will need to build a reputation for yourself in one way or another, whether you will use humorous house presentations or try to sway your clients using the beauty of pictures is entirely up to you. If you use the right keywords, making enthralling videos and optimize them properly for the search engines, it is very possible that you will be getting more than a dozen thousand viewers per day, and with these kinds of numbers at least some of them are bound to end up checking you out. Also, it should be mentioned that humans are visual creatures and videos can be a very good way of winning their confidence and wooing your potential clients with what you have to offer them.
Real Estate Listings
There is another great real estate marketing tool known as real estate listings. There are basically websites out there on the internet which are dedicated to nothing but allowing people to find the real estate they need. You should definitely look into websites such as HotPads and Trulia which allow you to post real estate listings for free, and it is guaranteed that hundreds of thousands of people will have access to them (although it won't mean they will all flock it). In some cases the real estate business ends up becoming a numbers game, and these sites will definitely help you win it.
What's great about these websites is that they allow their users to find precisely what they are looking for, giving them the ability to search real estate based on various parameters and criteria, such as the number of bedrooms, the pricing, whether or not animals are allowed, the total square footage, and so on and so forth. This means that the people who will contact you because they are interested in what you have to offer have already decided that the house will be suitable for them, which simply makes your job of selling it to them a whole lot easier.
The Conventional Methods
Finally, if you are feeling a bit more conventional and would like to use the time-tested real estate marketing tools, then there are a couple of options open to you, although you should really go for them once you have exhausted the options presented to you above. You could try and make your own commercial, although without professional equipment, acting and editing, it will be a bit tough to pull off. You could also rent space on giant billboards, place advertisements in the newspapers and on classified websites such as Craigslist.
